Monday 20 January 2014

Magazine insitution

IPC Media

IPC Media is a subsidiary of Time Inc. It is a consumer magazine and digital publisher based in London and founded in the UK in 1958. It has a large portfolio selling over 350 million copies each year and owns 60 iconic media brands. IPC media is divided into three publishing divisions (IPC connect, IPC inspire and IPC Southbank) IPC connect is the mass market women's division of the company and includes Women's weekly  magazines such as Now, Chat & Womanand TV entertainments magazines What's On Tv and TvTimes. IPC inspire in the men's section of the publishing company including leisure magazine brans such as Horse & Hound, Country Life & Rugby World, Plus lifestyle brands such as NME, Nuts and Mousebreaker.  IPC Southbank is the upmarket women's division of the brand including luxury fashion brands such as Marie Claire and InStyle. 

I feel that my magazine 'Octave' an indie music magazine including sub divisions of fashion and British Culture would fit great into this publishing company as it is yet to create a magazine like mine. As IPC is based in London this would be great for my magazine to be produced there as London is forefront of British music. In some aspects i can see my magazine fitting into the Southbank as it is an upmarket women's division of the brand including luxury fashion magazine Marie Claire. So this could help set my target market to women. However i do think they could work in hand with the division of IPC inspire's lifestyle brand as they already produce music magazine NME and could be a great source of inspiration for the magazine i am going to produce. 

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