Test Photo Shoot

Flat Pack Magazine

Audience research

INDIE SCENESTERS 

Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.

Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend – Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same – it’s about championing independent artists rather than a specific genre, especially before the masses get in on the act.

Potentially having their own music blogs and club nights (or at least dreaming of it), Indie Scenesters are more concerned with building up their vinyl collections than conspicuous consumerism. The sounds of the moment are ever changing, but currently include Youth Lagoon, Beach House, Animal Collective, Kendrick Lamar and John Talabot, as well as old favourites like Caribou and Thom Yorke.

Boys and girls are rocking similar looks – skinny jeans, vintage and Converse/Vans. Their high street staples focus around the functional and unisex – Uniqlo, Cheap Mondays and American Apparel

UKTribes.com 

25 word pitch

Playlist

https://soundcloud.com/cloclohorne/sets/media

Language register.

Different magazines use a certain type of language in order to attract the right audience in the genre of magazine. After doing some research on the types of words that the Indie genre say this is what i found:


TOP TEN INDIE WORDS

1. Amazeballs
"that dress looks amazeballs"

2. Rack
This is referring to a woman's breasts.

3.Totes
Usually said when agreeing with someone.

4. Povo
Referring to poverty.

5. LOL
Laughing out loud.

6. Grill
referring to the face. "he was up in my grill"

7. My bad
An apology "shit dude, my bad!"

8. Shizzle
Meaning for sure.

9.  Chillax.
A word combination of Chilling and Relaxing.

10.  Whatevs
Whatever.


This shows me how the indie lifestyle is laid back and fun.

Magazine insitution

IPC Media

IPC Media is a subsidiary of Time Inc. It is a consumer magazine and digital publisher based in London and founded in the UK in 1958. It has a large portfolio selling over 350 million copies each year and owns 60 iconic media brands. IPC media is divided into three publishing divisions (IPC connect, IPC inspire and IPC Southbank) IPC connect is the mass market women's division of the company and includes Women's weekly  magazines such as Now, Chat & Womanand TV entertainments magazines What's On Tv and TvTimes. IPC inspire in the men's section of the publishing company including leisure magazine brans such as Horse & Hound, Country Life & Rugby World, Plus lifestyle brands such as NME, Nuts and Mousebreaker.  IPC Southbank is the upmarket women's division of the brand including luxury fashion brands such as Marie Claire and InStyle. 

I feel that my magazine 'Octave' an indie music magazine including sub divisions of fashion and British Culture would fit great into this publishing company as it is yet to create a magazine like mine. As IPC is based in London this would be great for my magazine to be produced there as London is forefront of British music. In some aspects i can see my magazine fitting into the Southbank as it is an upmarket women's division of the brand including luxury fashion magazine Marie Claire. So this could help set my target market to women. However i do think they could work in hand with the division of IPC inspire's lifestyle brand as they already produce music magazine NME and could be a great source of inspiration for the magazine i am going to produce.